Christophe Herreman

I’m sitting at the keynote of Multi-Mania. Serge and Jason are talking about the history of Flash. Actually, Serge is talking to the crowd and Jason is adding some sound effects. They are quite a funny duo

[9.40] Serge is talking about The Open Screen Project.

Flash Player 10 now. Let’s talk new features:
- custom filters and effects: Pixelbender, scripting language to write your own filters. You can use these custom filters in across application…Photoshop, Flash
- Rich text layout: Hebrew
- enhanced video support

MAKE SOME NOISE: The campaign by Andre Michelle. Serge is showing some examples made by the community. An equalizer built in Flash. Oldskooll Atari tunes interpreted at runtime.

Serge shows some more demos. Very performant filtering. And a 3D demo of Doom, awesome!

New services by Adobe:
- Scene7 imaging
- SHARE
- Pacifica
- Cocomo

More info on Pacifica: Voice over IP for Flash. Serge shows the Adobe Directory, internal tool to find colleagues. Serge is available! Adobe Directory is an AIR application that is connected to the Pacifica server and is able to call Cell Phones. Live demo…the phone actually rings! Applause…

Adobe Flash CS4: Demo time. Don’t click that button Serge (he has a paper with instructions about what not to do )! He creates a motion tween, applause! Now moves the animation line. Oh no, Serge is going to click the button…I saw that! My god, this is stand-up comedy, hehe

Serge is showing 3D support. Rotating text in multiple axes. Jason should be the voice for movie trailers. “But wait! There’s more”.

Serge is connecting some balls. Inverse Kinematics FTW!!! This is awesome.

[10.10] Jason now takes over. He’s hilarious, hahaha. Will be showing some new features. Talking about some new ways to work with video. He’s very excited.

He shows OnLocation perhaps running on a Macintosh. Capture video and add relevant metadata. The metadata stays with the files troughout the production process. Now shows Premiere Pro. Speech Transcription, Speech to Text. Explains how the subtitles will be searchable. Scrubs the timeline, text is highlighted.

Jason also has a list. Don’t show this next thing

Now shows SoundBooth. Editing multiple tracks. Synchronizes the changes between SoundBooth and Premiere.

Showing differences in loudness. Equalize volume levels. He’s really good at sound effects. He spent a lot of time at the dark room…and still. “Who’s the Gorilla, he’s my brother!”.

[10.21] Device Central now. Emulate playback of any type of content on mobile devices. Exports presets to After Effects. “You click render and…. you’re done!”

Serge is taking over. MAX 2008 Europe, 1-4 December 2008 in Milan, Italy.

Applause, applause, applause…

…The End…